Top 5 Beauty Retail Apps on iOS in Colombia - Q4 2021

In the fourth quarter of 2021, the top beauty retail applications on the iOS platform in Colombia showed varied performance in terms of downloads and active users. Below, we provide a detailed overview of each app's performance based on Sensor Tower data.

Natura (Oficial) experienced a steady trend in weekly downloads, ranging between 303 and 487 throughout the quarter. The app's active users also remained relatively stable, averaging around 1.5K weekly active users, with a slight increase towards the end of the quarter.

Mary Kay® Interactive Catalog saw a fluctuation in weekly downloads, starting at 189 in late September and dropping to 71 by the end of December. Active users followed a similar trend, peaking at 377 in early November before declining to 274 by the end of the quarter.

Shoppe LK showed significant variability in downloads, peaking at 253 in early October and experiencing a low of 39 in mid-October. Active users mirrored this trend, with a high of 167 in late November and a low of 58 in mid-October.

FOREO For You had a mixed quarter in terms of downloads, with a notable peak of 120 in the week of December 20. Active users remained relatively consistent, averaging around 400 weekly active users with a slight increase towards the end of the quarter.

Just APP had a modest performance in downloads, peaking at 23 in late November but experiencing several weeks with single-digit downloads. The app's active user data was not available for this quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.